About me

As a UX leader with over eight years of expertise in Human-Centric Design, I develop intuitive SaaS and B2B enterprise solutions that transform user experiences while driving business growth. My approach combines strategic design thinking with operational efficiency, consistently delivering solutions that exceed both user needs and business objectives.

Beyond building products, I believe in building people. After teaching myself Webflow to create impactful digital experiences, I've had the privilege of coaching junior designers, helping them expand their technical skills and confidence. This commitment to continuous learning and teaching reflects my belief that great design emerges from collaborative growth.

By the way, I'm Nattakarn, but you can call me Nan—a nickname that reflects the Thai tradition of friendly abbreviated names. There's a story there: while my first name means 'a wise and precious individual,' my nickname was inspired by a popular baby formula when I was born. It's a reminder that sometimes the most endearing connections come from unexpected places.

When I'm not designing or mentoring, you'll find me creating memories with my children and mini Goldendoodle, capturing life's moments through photography, or immersed in novels. This love for storytelling and human experiences directly influences my approach to creating more empathetic, user-centered designs.